Finance Sales

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The Opportunity

Each day, logistics powerhouse GLS delivers millions of parcels through its cross-border network. Yet, in a world that craves seamless encounters, GLS recognised the urgency to reshape its digital presence to meet rapidly-evolving consumer expectations. Their ambitions: simplify parcel handling, embrace the e-commerce surge, and, as a result, double operating profit by 2024.

Approach

Each day, logistics powerhouse GLS delivers millions of parcels through its cross-border network. Yet, in a world that craves seamless encounters, GLS recognised the urgency to reshape its digital presence to meet rapidly-evolving consumer expectations. Their ambitions: simplify parcel handling, embrace the e-commerce surge, and, as a result, double operating profit by 2024.

Our quest bore fruit in a reimagined website and gesture-driven consumer iOS and Android apps. We seamlessly integrated essential features that modern consumers expect from a cutting-edge delivery service. Moreover, our approach went beyond the basics, as we introduced pioneering functionality to give GLS a competitive edge. Offering utility through custom native design, we crafted a unique digital experience for GLS’s customers.

Impact

GLS’s journey was remarkable. The app’s swift uptake upon launch, coupled with a subsequent surge in parcel volume, solidified its integration into users’ routines. Improved completion times and reduced downtimes further affirmed the success of our approach, enhancing the lives and experiences of GLS’s clientele.

Embracing a start-up mindset—what we affectionately call a Kintsugi mindset—we intertwined technology and empathy, guiding GLS into an epoch of seamless parcel interactions. Inclusion of playful features like parcel tagging with emojis added a dash of personality. As a result, GLS’s new digital image resonated with consumers, etching an indelible mark and amplifying brand loyalty.